“The Old Spice Guy”: Presencing & Synthapticism In Action

In 2008, several articles here at Augmentology examined the concepts of Synthetic Presencing and Synthapticism. Both concepts are part of a theoretical framework that attempts to explain developing cultural > augmentological patterns. Presencing embodies a rethink of conventional entertainment modes: Fiction and non-fiction classifications are designed to map to boundaries of known forms [think: cinema, [...]